Growth Marketing Leader

Growth Marketing Leadership
for Subscription Products

Helping subscription apps and SaaS teams stop losing users and start growing LTV — with a senior growth operator embedded in your team.

Book a Free Call → Or Send a Message

● Currently accepting 1 new client for Q2 2026

10+
Years in Growth Marketing
50+
International Brands
€50M+
In Managed Ad Spend
Services

Full-funnel growth expertise for
the metrics that matter

Not just ads. From acquisition through retention, pricing and monetization — focused on sustainable, capital-efficient revenue growth.

🚀

Growth Strategy

Full-funnel acquisition and retention roadmaps, tailored to your product stage, market, and unit economics. No generic playbooks.

📣

Performance Marketing

Hands-on paid channel management across Meta, Google, TikTok and beyond, engineered around ROAS and CAC from day one.

💰

LTV / CAC Optimization

Deep-dive analysis and structural improvements to your LTV:CAC ratio, the core lever for sustainable subscription growth.

🔗

Marketing Attribution

Build attribution frameworks you can trust — so you know what actually drives revenue and stop wasting budget on what doesn't.

📱

App Store Optimization

Keyword strategy, creative testing, and store listing optimization to maximize organic visibility on App Store and Google Play.

🤖
New

AI Marketing & AEO

Integrate AI into your marketing workflows and optimize your brand presence for AI-powered search and recommendation tools.

Andrea Raggi
About

Operator, not
a slide deck.

I'm Andrea Raggi, a Growth Marketing Leader specializing in subscription apps and SaaS. In 10+ years I've led growth marketing at Phiture, one of Europe's leading mobile growth agencies, managed multi-million euro budgets across international teams, and served as Head of Marketing at a fast-growing international app company.

I work inside your tools, data and workflows — embedded with your team, not hovering above it. My focus is turning your marketing into reliable, recurring revenue by fixing acquisition, retention, LTV and payback.

→ Full-funnel: acquisition through retention, pricing and monetization
→ Hands-on operator: I work with your team and your numbers
→ Flexible engagement: adapt the scope to what you actually need
→ Fully remote, async-first, works across time zones
🏢
Phiture

Growth Marketing Lead

Led growth marketing and user acquisition for international app clients at one of Europe's top mobile growth agencies. Managed multi-million euro monthly ad budgets with full P&L accountability.

👨‍💼

Head of Marketing, International App Company

Built and led the marketing function end-to-end: strategy, acquisition, retention and budget, reporting directly to founders.

🌐

10+ Years in SaaS, Apps & Subscription Products

Spanning mobile apps, SaaS, e-commerce, and fintech, with deep operational experience in growth economics at every stage.

🤖

AI-Forward Marketing Practice

Actively integrating AI tools into marketing operations, from automation and content to AEO and AI-powered analytics.

How It Works

From first call to measurable results

01
☎️

Discovery Call

A quick call to understand your product, goals, and current challenges. Free, no commitment.

02
🔍

Audit & Diagnosis

Deep-dive into your channels, attribution, funnel, and unit economics to find the highest-leverage opportunities.

03
🗺️

Strategy & Roadmap

A prioritized growth plan with clear channels, budgets, and 90-day KPIs, built around your specific goals.

04
📈

Execute & Optimise

Hands-on execution, A/B testing, weekly reporting. I own the results, not just the recommendations.

Engagement

Flexible models that fit how you work

No rigid packages. We define the right scope, cadence and format together based on what your company actually needs.

Most Common

Fractional Leadership

Embedded as your Head of Growth on a retainer basis. Strategic ownership, regular check-ins and hands-on execution, adapted to your stage and team size.

Sprint

Acquisition, Retention & LTV Sprint

A focused engagement targeting a specific challenge — channel scaling, attribution rebuild, CAC reduction, retention, or funnel overhaul. Fixed scope, clear deliverables.

Advisory

Growth Audit & Advisory

A deep audit of your paid channels, tracking, creative and funnel economics — plus a prioritised action plan with quick wins and structural fixes.

What People Say

Trusted by teams that ship

Our partnership was not only effective but also pleasant. His leadership skills and support for his team were evident in their performance, as they consistently achieved and exceeded their KPIs.

Client

He transformed what was merely an idea for a service into a full-fledged offering, generating significant impact for large S&P 500 companies. No matter the scope of the project, working with Andrea would mean a very high chance of success.

Colleague

His passion to always empower his team, his ability to develop abstract, strategic vision plans, and his calm and methodical approach enable him to progress through blockers and setbacks where there is no clean answer of what to do.

Manager

Let's talk about your growth

Pick whatever works best for you — a quick call or a short message. Either way, I'll get back to you personally.

Option 1

Book a free call

30 minutes to talk through your product and challenges. No pitch, no commitment — just a conversation.

Pick a time →
Option 2

Send a message

Not ready for a call? Drop me a note and I'll reply within 24 hours.

✓ Sent — I'll be in touch!

You can also reach me at andrea.raggi17@gmail.com or on LinkedIn

FAQ

Common questions

A Fractional Head of Growth is an experienced senior growth executive who works with your company on a flexible, part-time basis — embedded in your leadership team. You get C-level marketing strategy and operational execution without the cost, risk, or long hiring cycle of a full-time role. This model works especially well for subscription apps and SaaS companies that need senior growth expertise now.
Rayvity works primarily with subscription-based mobile apps and SaaS companies in the growth stage — typically funded startups and scale-ups anywhere in the world. These are companies that already have users and revenue but need senior growth marketing expertise to improve CAC, LTV, ROAS, and retention.
AEO is the practice of optimizing your digital presence so that AI-powered tools — ChatGPT, Perplexity, Google AI Overviews — correctly understand, cite, and recommend your brand. As AI tools increasingly replace traditional search for discovery, AEO is becoming as important as SEO for visibility and lead generation.
Rayvity is a single senior growth leader who embeds directly in your team — not an agency. No junior account managers, no overhead, no one-size-fits-all templates. You work directly with the expert who integrates into your tools, workflows, and data from day one. Full operational ownership, not just reports.
Every engagement starts with a free discovery call. From there, we define the right format together — whether that's an ongoing retainer, a focused sprint, or a strategic audit. The scope, cadence and deliverables are always adapted to what your company actually needs. No rigid packages.
Results depend on your starting point, but typical outcomes include improved ROAS, reduced CAC, better LTV:CAC ratios, clearer attribution, and scalable marketing processes. Most clients see measurable directional improvement within the first 30–60 days. The focus is always on capital-efficient revenue growth — not vanity metrics.

Still have questions? The fastest way to get answers is a 20-minute call — no pitch, no commitment.

Book a Free Call →